| Thinking of trying to sell your home yourself? We don't blame
you, saving money is important to us, too. Recent studies show that 20% of the
market considers selling "For Sell by Owner" (FSBO) and about 80% of that 20%
try it. Thats 16% of the market is trying FSBO.
The first thing a FSBO does when trying to sell their own house
is buy a sign, then they make a flyer and buy an ad in the local newspaper and the really
sharp ones build a website.
Why do they do this.
Because that's what real estate professionals do. Therefore,
most people don't think real estate is broken, its just priced wrong.
Remember the 16%? 80% of those give up within 60 days and list
with a real estate firm. Why? There are multiple reasons:
 not enough exposure
Buyers have agents working on their behalf and most agents want to work with
other real estate professionals
advertising is expensive
frustration working with unskilled buyers
bad experience with a buyer
unsure of all the finer details of contract negotiation, etc, etc...
Ever notice how most FSBO ads say
"Realtors Welcome 3%". Because they realize a real estate
professional with a client has to be paid by someone and
traditionally sellers pay the fee. Whether we agree with it or not,
thats the way it works. So to
attract those buyers you have to offer 3%. So the difference between trying to FSBO
or working with an experienced, dedicated real estate firm can be as low as $1995.
So, lets do the math:
| FSBO Sign |
$50 |
| Flyer box |
$15 |
| paper & ink for flyer |
$20 |
| website help |
$200 |
| Appraiser to see what your home is worth |
$400 |
| 1st ad in paper |
$150 |
| Open house sign |
$7 |
| more paper and ink (curious neighbors took all of your flyers 1st time) |
$20 |
| 2nd ad in paper |
$150 |
| attorney to help with contract |
$250 |
| attorney to help understand the offer you finally received |
$250 |
| 3rd ad because the deal fell apart |
$150 |
| total |
$1662.00 |
| Total savings doing it yourself |
$333 |
So, you risk your most important asset to save $333 and to be successful less
than 3.5% of
the time.
What does HomeSell offer for
the extra $333? More exposure. More exposure means more
offers. More offers mean more opportunity to sell your
house under your terms (price, desired closing dates, less
contingencies). Call HomeSell today. A good real estate agent is priceless, a great deal is $1995
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